Note: There are many different ways to shape pull-apart bread! For an alternate method, see the recipe notes.
Make the garlic herb butter: In a small bowl, mix together the softened butter with the chopped fresh herbs of choice, minced garlic (or 1 head of roasted garlic mashed into a paste), salt, and (optional) shredded cheese.
Prep: Grease a standard 9x5" loaf tin with butter or olive oil, or line with parchment for easy removal.
Roll dough into a rectangle: Turn the risen dough out onto a lightly floured surface. Using a rolling pin, roll the dough out into a rectangle that’s roughly 12x16”.
Spread the butter: Spread the garlic herb butter across the rolled out dough, coating the entire surface as evenly as possible.
Cut and stack the dough: With a sharp knife or pizza cutter, cut the dough into 12 pieces, with each piece about 4x3" in size. Stack all 12 pieces on top of one another and transfer to the prepared loaf tin, adjusting so they are evenly distributed. Cover loosely with plastic wrap or a damp kitchen towel.
Final rise: Let the loaf rise, covered, for 45 minutes to 1 hour. It should be visibly puffy and slightly cresting over the top of the loaf tin (if you're using a 9x5"). Try not to skimp on the final rise time — it's important if you want your bread to be as fluffy as possible! In this time, preheat your oven to 350°F and place the rack in the lower middle position.